You know what’s scary? Turning 45 and not realizing it’s time to screen for colon cancer. You know what’s not scary? Screening for it with Cologuard’s non-invasive, at-home test.

We partnered with nostalgic horror legend Matthew Lillard to remind 45+ consumers that it’s time to screen — and that with Cologuard there’s nothing scary about it.

Role - Creative Director 

Production - Voyager