Ninja Kitchen needed help launching their new Slushi machine on social.

Our multi-pronged influencer and social campaign helped them sell out their first batch of product within two days.
After achieving virality, it continued to sell out 15 more times while amassing a waitlist of 170,000 people.

Role - Creative Director | Silver Drum Award for Social Media

We challenged dozens of influencers (and a few Slushi loving dogs) to answer the question — Will it Slushi?

We developed craveable Slushi recipes then turned them into scroll-stopping content for Ninja’s social and digital channels (with a few brand collabs as well).

Our work helped land SharkNinja on the Time 100 Most Influential Companies list of 2025.