We kicked off back-to-back years with empowering Optimum Nutrition campaigns.

We Unlocked More in ’24 by asking Rob Gronkowski, Camille Kostek, Sydney Leroux and Misty Copeland to have a conversation with their protein loving muscles. Why? To show the world that everyone should incorporate protein into their 2024 New Year health plans.

To kick off 2025, we worked with gold medalists Ali Krieger, Jenna Niswonger, and Laurie Hernandez to reflect on their careers to prove that women in sports are just pretty good…they’re Pretty Damn Good.

Role - Creative Director & Director

Pretty Damn Good

We instigated a sit-down between gold medalists Ali Krieger and Jenna Niswonger. The former Gotham FC teammates reflected on what it was like to play together at opposite ends of their careers, while exploring the important role protein consumption plays for female athletes striving to be Pretty Damn Good.

PR extended from our shoots with Ali, Jenna, and Laurie Hernandez, driving earned media through imagery, conversations and athlete ambassadorships.

Unlock More in ‘24

Each athlete brought their own spin to the activation, delivering muscle talk about protein in styles that ranged from humorous to completely sincere.

The campaign created strong PR opportunities, encouraging consumers to include Optimum Nutrition in their 2024 New Year routines.