Petco came to us in 2021 looking to explore the social commerce space. Two years later, we had done five edutainment forward livestreams with the likes of Antoni Porowski, Maria Menounos, Sarah Hyland & Wells Adams, Gabby Douglas and Arielle Vandenberg that were truly shoppable and adoptable.

Client was happy because our livestreams generated a +13.9 OMNI ROAS and a +12% boost in traffic to the Petco site. And the cherry on top? All adoptable pets found homes after every livestream.

Role - Associate Creative Director